CeRBA's activity focuses mainly on employment dynamics in small and medium-sized enterprises (SMEs) and in the most promising sectors, using company balance sheets as an analysis tool.
The goal is to understand local economic trends and identify growth opportunities for local businesses.
A central aspect of the research is the identification and calculation of Key Performance Indicators (KPIs), which allow businesses to measure and monitor their effectiveness and efficiency in detail. These indicators are essential for assessing companies' economic health and guiding strategic decisions.
At the same time, the initiative aims to provide students of the Economics degree courses with a closer look at the entrepreneurial reality of the province of Messina. Students are actively involved in the processing and analysis of data, using the new logic of business analysis and big data to explore and understand business dynamics through modern tools and methodologies.
- Analysis of the entrepreneurial dynamics of small and medium-sized enterprises and promising sectors, using company balance sheets.
- Identification and calculation of key business performance indicators (KPIs) to measure the effectiveness and efficiency of companies.
- Involvement of students of the degree courses in Economics in the entrepreneurial reality of the province of Messina, through the processing and analysis of data.
- Application of business analysis techniques and big data to understand business dynamics and strengthen the practical training of students.
- Inform and support the decisions of policy makers regarding the situation of the business world, with a particular focus on the southern territory.
- Dialogue with professionals to report new opportunities and trends in the world of business and entrepreneurship.
- Allow entrepreneurs a comparative examination of economic-financial performance and improve their representation of the results, facilitating dialogue with banks and financial markets.
- Identify companies with excellent performance and those at risk of crisis, contributing to a more strategic and informed management.
- Analyze employment dynamics in companies, including startups and innovative ones, to understand the evolution of the labor market.
- Sign agreements with public and private bodies and associations interested in CeRBA studies and research.